A New Gem in Our Portfolio: DFD Welcomes TOUS

At Duty Free Dynamics, we are thrilled to announce a new addition to our brand portfolio: TOUS, the Spanish jewelry and accessories brand known worldwide for its unique blend of tradition, innovation, and emotional storytelling.

With over one hundred years of jewelry savoir-faire, TOUS history traces back to a small watch workshop in 1920. Over the decades, it has grown over the decades into a global symbol of creativity, and self-expression. The now-iconic teddy bear, introduced in the 1980s, helped define the brand's identity and continues to be one of the most recognizable emblems in the jewelry industry.

With more than 600 stores in over 40 countries, TOUS has built a loyal global customer base and a strong presence in key markets, including Europe, Latin America, and Asia. In recent years, the brand has continued to expand its portfolio to include handbags, watches, perfumes, and eyewear — always underpinned by quality craftsmanship and a distinctive aesthetic.

Through this partnership, Duty Free Dynamics will bring TOUS into the travel retail channel with a strategic focus on expansion across all over the world. Our mission is to create a 360° experience that enhances visibility, drives brand equity, and delivers a consistent consumer journey in airports, border stores, cruise lines, and other duty-free points of sale.

We are grateful to TOUS for placing their trust in us as their travel retail partner, and we look forward to building something meaningful together.

Welcome aboard, TOUS