Bally joins Duty Free Dynamics' Luxury brands portfolio
Duty Free Dynamics, major regional distributor of world renown premier lifestyle brands within the Americas’ travel retail channel, announces the addition of the Swiss luxury brand Bally to its portfolio.
DFD has been successfully managing luxury brands, as exemplified by some of the widely recognized luxury watches in its portfolio, such as Oris and Frederique Constant. Now expanding its luxury lineup with this new product category—Leather Goods & Accessories—DFD is introducing Bally’s full line of products, being distributed throughout the travel retail channel of the entire Americas continent.
To ensure ultimate visibility, Duty Free Dynamics’ strategy is to establish Bally stand-alone boutiques and shop-in-shop concepts in the most prominent locations, while in some cases it will adapt to the operators’ available spaces to create unique and personalized environments.
Founded in 1851, Swiss luxury brand Bally started with a vision to design exquisitely crafted footwear in the finest leathers, and today remains a market leader. The craftsmanship ingrained in Bally’s DNA is confidently displayed through leather work and advanced fabric printing techniques in shoes, bags and accessories that keep fueling the brand’s growth.
Bally’s travel retail assortment for men includes shoes and accessories, such as crossbody bags and wallets, for a casual but sporty look featuring the iconic Bally Stripe branding. The collection also involves belts, designed to offer an elegant look for formal occasions. For women, stylish tote bags, handbags and shoulder bags are available in practical silhouettes, in addition to Bally’s iconic, square Janelle buckle shoes.
“DFD’s partnership with Bally represents an important breakthrough in our ongoing business development strategy to grow our luxury brands portfolio. We are excited to have started this journey with Bally, as its remarkable trajectory and world-wide recognition certainly promises a huge potential in the Americas’ travel retail channel.”, stated Gregory Secret, Category Manager for Leather Goods at Duty Free Dynamics.
ABOUT DUTY FREE DYNAMICS:
DFD is a regional distributor of premier global lifestyle brands within the Americas’ travel retail channel. It offers a comprehensive value-added proposition: proven expertise as a leader in the development of non-traditional product categories, with an avant-garde market approach. DFD has offices and warehousing facilities in Miami and Panama, as well as strategic platforms in Houston and Buenos Aires.
ABOUT BALLY:
Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. Bally has over 320 retail stores and 500 multi-brand points of sale spanning across 60 countries worldwide.
