Duty Free Dynamics and Samsonite expanding their partnership in travel retail
Duty Free Dynamics (DFD), major regional distributor of lifestyle brands and Samsonite, leading luggage manufacturer, are pleased to announce an extension to their partnership agreement. This expansion will combine DFD’s reach and expertise with Samsonite’s exceptional line of travel products, formula of success in the travel retail channel of the Americas. This also reflects DFD’s ongoing strategy to develop global brands, while adding value through an innovative business approach within this environment.
With the growing number of travelers desiring to travel in style, Samsonite has been consistently innovating its designs to provide comfort and convenience to both, leisure and business travelers.
Initially only focused on Samsonite’s core category –luggage—DFD has now expanded to the brand’s complete product lineup…from bags, backpacks and briefcases to attractive and practical travel accessories such as neck pillows, luggage scales and packing sets, just to name a few.
This expansion, however, does not only include the Samsonite brand, but also other brands part of the Samsonite Group: “American Tourister”, featuring stylish hardside and softside designs and “Xtrem”, with a young audience for this brand’s urban, school and work styled backpacks, handbags and accessories.