Duty Free Dynamics, major regional distributor within the Americas’ Travel Retail channel, is pleased to announce the debut of the Writing & Arts category in its brand portfolio with the introduction of Faber-Castell, one of the world’s oldest, largest and most recognized manufacturers of high quality products for writing, drawing and creative design.
Through its “Companion for Life” portfolio, Faber-Castell offers children and adults a wide array of innovative products that promote fun and creative experiences. It includes the “Playing & Learning” category – for kids from 3 to 12 years old – aimed at stimulating children’s natural creativity and “Art & Graphic”, which is held in high esteem by hobby painters and professionals alike.
Duty Free Dynamics will be now distributing a select assortment of these product lines within its extensive network of Travel Retail partner operators throughout the entire continent of the Americas, featuring the best-selling “Polychromos” artists’ color pencils and sets. To cover all levels of demand, DFD is introducing the Faber-Castell brand in multi-category and stationery stores with products ranging from personal use to gift items for all ages, as well as in toy shops, complementing DFD’s Toys portfolio.
"We are thrilled to partner with such a historic and innovating brand as Faber-Castell. It strengthens our product offering, allowing us to significantly expand our reach in the region and deliver new experiences through our partner operators.", stated Tatiana Pinto, DFD’s Category Manager for Writing & Arts.
ABOUT DUTY FREE DYNAMICS:
DFD is a regional distributor of premier global lifestyle brands within the Americas’ Travel Retail channel. It offers a comprehensive value-added proposition: proven expertise as a leader in the development of non-traditional product categories, with an avant-garde market approach. DFD has offices and warehousing facilities in Miami and Panama, as well as strategic platforms in Houston and Buenos Aires.
Founded in 1761, Faber-Castell is one of the oldest industrial companies in the world and has been owned by the same family for nine generations. With more than two billion pencils and colored pencils produced per year and around 8,000 employees, the company is the world’s leading manufacturer of wood-cased pencils. Nowadays the company is represented in over 120 countries and has its own production sites in ten countries as well as sales companies in 22 countries. The company owes its leading position on the international market to its traditional commitment to the very highest quality, environment and the large number of product innovations.
For more information, please contact Tatiana Pinto, Category Manager for Writing & Arts.