Duty Free Dynamics (DFD), recognized as the perfect global partner for building worldwide brands’ positioning throughout the Travel Retail channel and Simextra Group, experts in the domestic and Travel Retail concession market, have partnered to bring the first-ever LEGO® airport store in Latin America to life at the Cheddi Jagan International Airport (CJIA) in Guyana.
The store will be a great addition to the Airport’s departures area, giving travelers the opportunity to explore new and exciting products, while waiting to board their flights. From the airside departure hall, consumers of all ages will be able to bring home their favorite LEGO® building experience.
In words of Maria Villarreal, VP Commercial/Americas at Duty Free Dynamics:
“We feel really proud to be able to open one the first LEGO® airport store within the LatAm region. We’re also honored to join forces with Simextra Group. This step represents the beginning of Duty Free Dynamics’ new commercial strategy. Moving forward, DFD’s business will be focused on the development of brand concept stores throughout the Americas. We will be joining forces with our best partners regionwide. We will be developing this new model with all the brands within our company’s portfolio which we consider will be self-sustainable under a monobrand retail environment”.
For more information regarding LEGO® please contact Tatiana Pinto at [email protected]
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