Duty Free Dynamics is thrilled to announce that L.O.L Surprise! brand from MGA Entertainment, Inc. (MGAE), is now part of its brand portfolio! This new addition complements the Master Franchisor's toys category, which already includes LEGO. DFD will distribute the brand throughout the Americas Travel Retail Channel.
Launched in 2017, L.O.L Surprise! has quickly become a worldwide phenomenon!
Their success comes from the Youtube craze for unboxing. Indeed, L.O.L Surprise's flagship product is a sphere that contains a three-inch tall figurine. To get the doll, the child has to unpack different levels of layers that contain stickers, secret messages or mix and match accessories.
In 3 years, more than 300 million balls have been sold all over the world and L.O.L. Suprise!'s global Youtube channel has more than 1.3 million subscribers and over 11 billion views! Last fall, the company even released the L.O.L. Surprise Winter Disco movie, which debuted in the U.S. on Amazon Prime.
MGA Entertainment, Inc. (MGAE), is one of the world’s leading privately held toy companies, which has won considerable prizes every year. On February 21st, during the Annual Toy Industry Awards, L.O.L. Surprise!™ has, for the third consecutive year, received the highest accolade of the night - Toy of the Year.
Are you interested in L.O.L. Surprise! for your travel retail business? Please contact Tatiana Pinto, Category Manager for Toys.
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