New Era, DFD’s brand of the month

The New Era Cap Co. is a four generation family owned sports headwear company headquartered in Buffalo-NY, creators of an international lifestyle brand with an authentic sports heritage dating back to 1920. Since then, always focused on quality, growth and a commitment to making great products.

After decades as the official on-field cap of MLB, New Era set it sights on exclusivity with the other major sports leagues. As a result, it became the official sideline cap of the NFL in 2012 and four years later, the official on-court cap of the NBA.

Through partnerships with the top leagues, athletes and designers, the brand continues to innovate and keep pace with trends in order to deliver sports headwear as unique and inspiring as the individuals who wear them.

The brand is worn as a symbol of self-expression, personal style and individuality. Whether you’re a casual or a die hard, New Era has the perfect Major League team cap for you in a wide variety of colors, sizes and silhouettes. There’s a cap for every fan!

New Era is the brand of choice not only for its headwear collection, but also for its apparel and accessories lines for men, women and youngsters.

Duty Free Dynamics, as an expert in non-traditional categories and lifestyle products in Travel Retail, saw the opportunity to further develop the brand and has done an ambitious plan to open mono-brand stores and premium shop in shops within the Travel Retail environment in partnership with our key retail operator partners.

For more information, please contact our category manager responsible for apparel & footwear category, Tatiana Pinto, [email protected]