pin L.O.L. Surprise! | One of the reasons behind its success

L.O.L. Surprise! | One of the reasons behind its success

The highly acclaimed global phenomenon, L.O.L. Surprise!, continues to turn heads and set records with its original YouTube branded content, which is also present on worldwide OTT streaming media.

Besides delivering fresh, innovative and original content, there is a reason why the line of dolls is an online success.

Did you know that “toy unboxing” is one of the popular content categories on YouTube? Kids (adults too) love watching the toy-opening process, specially if it is filled with details, tips and excitement. According to eMarketer, children up to age 11 are one of the fastest growing audience segments for online video.1

This information is key to start focusing on where your consumers really are – on the digital media, that allow you to build brand awareness and develop influencer relationships.1

We will continue to succeed in digital because we continue to deliver,” said Isaac Larian, CEO and Founder of MGA Entertainment Inc., the consumer entertainment products company behind L.O.L. Surprise!

If you are interested in L.O.L. Surprise! for your travel retail business, please contact Tatiana Pinto, Category Manager for Toys.


  1. Backaler J. (2018) Business to Consumer (B2C) Influencer Marketing Landscape. In: Digital Influence. Palgrave Macmillan, Cham

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