Oris celebrates the uniquely historic role of its signature Big Crown Pointer Date by casing it in solid bronze and using a bespoke finish that makes each bronze dial a one-off.
It can be hard to explain why one design has power and value over another. How can it be that a millimeter here or a pen-flick there could have such a significant and lasting impact on a design’s relevance and longevity?
Oris’s Big Crown Pointer Date first entered the Oris collection in 1938, more than eight decades ago. Its creators made a watch for glove-wearing aviators – hence the oversized crown and clear Arabic-numeral dial – but they also made a beautiful object.
‘Beauty drives our decisions,’ says Rolf Studer, Oris Joint Executive Officer. ‘In beauty we find attraction, love even, which drives us to invest. We buy what we love. With a watch, that’s particularly true. Most often, the heart rules the head.’
The Big Crown Pointer Date’s continued relevance owes much to the original design. But it’s also a reflection of its role in Oris’s revival after the 1970s Quartz Crisis, and in the revival of the Swiss watch industry. ‘The role of the Big Crown Pointer Date in Oris’s decision in the mid-to late 1980s to rebuild the company with only mechanical watches was critical,’ continues Mr Studer. ‘It had a story, a purpose and an emotional value that the quartz-powered novelties of the day simply couldn’t compete with. It became an Oris signature and a symbol of the Swiss watch industry’s dramatic revival.’
Today, more than 30 years later, Oris is introducing the Big Crown Bronze Pointer Date. The bronze case and dial symbolize Oris’s industrial philosophy and the eternal value of a Swiss Made mechanical watch. The solid bronze dial is chemically treated and coated with a transparent matt lacquer to create a unique finish for every piece (see right), another symbol, this time of the unique status of the watch’s design.
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