Timex becomes the Official Timekeeper of the Metaverse with “Race Against TimeX” created in Fortnite®

TIMEX is entering the metaverse as the first watch brand to have a dedicated island in Fortnite Creative. This will be a unique and interactive experience that will have players “Race Against TimeX” in Fortnite®.

The challenge is for players to compete in multiple races against time in a watch-infused virtual world. This is a world beyond just time, it’s where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.

Over time Timex has remained focused on this challenging 300-year-old traditional industry. Timex founders were tech entrepreneurs and disrupters before there was electricity. As disrupters and innovators, this story continues, but now in the Metaverse.

“Race Against TimeX” is available on PlayStation, Xbox One and Nintendo Switch, among other devices; further information at their official websites.

Duty Free Dynamics is the official distributor of TIMEX watches for the Travel Retail channel of the Americas. We are proud to represent this iconic brand and delighted to include it in our brand portfolio.

If interested in TIMEX, or for more information, please contact Francisco Suarez, DFD’s Category Manager, at [email protected]