Confectionery as a key part of travel retailers’ COVID-19 recovery
The devastating effect of COVID-19 on personal health throughout the world also put global economies to the test in an unprecedented punishing way. In the case of our industry, businesses related to travel retail or dependent on it, have been severely impacted by the drastic reduction in personal and business travel.
In adapting to this event, some travel retail operators had to re-direct their strategies and priorities, by focusing on generating demand by consumers now resuming travel, but showing changes in their shopping habits and tendencies. A recent study by the Swiss research agency “m1nd-set”, noted that 35% of consumers able to travel without restrictions and willing to shop, would consider Confectionery as their #1 category choice. 1
Now, more than ever before, travel retailers should consider including or expanding the Confectionery category in their product lineup. Capitalizing on its attractive price-points and the ever present snacking and indulgence as consumption motivations, gifting has an ongoing potential to turn browsers into buyers.
Traveling consumers’ demand for Confectionery, the least affected category by the pandemic2, is expected to increase at a fast pace, as travel bans continue to be lifted in most countries. As it often happens, crisis creates opportunities for positive change.
Consistently, to satisfy most levels of demand, DFD recently incorporated these world recognized confectionery brands into its portfolio with exclusive products for the travel retail channel:
- Lindt – Ultimate delight in Swiss premium chocolates.
- Haribo – Playful gummy candies with unmistakable great taste.
- Mentos – Refreshing chewy mints in a variety of flavors.
- Chupa Chups – fun, eye-catching lollipops.
“Despite the fact that COVID-19 has affected the travel retail channel, I believe there are many opportunities that we can capitalize to gain quick wins and pave the road towards rebuilding the trade. Including Confectionery should be a priority for partner operators, as it has been one of the least affected categories during these unprecedented times” reaffirmed David Ruiz, DFD’s Category Manager for Confectionery. “Our business model is captivating due to the brands we carry, as well as the logistics model we have set up. I remain committed to further develop the business by working hand on hand with all our partners.”
- Special Confectionery Report, Duty Free Magazine, July 2020, page 30.
- Special Confectionery Report, Duty Free Magazine, July 2020, page 26.
