L.O.L. Surprise!™ launching the REMIX toy series on YouTube live party
L.O.L. Surprise!™, named “Toy of the Year” three years running, is turning up the volume this holiday season, bringing the fierce fashion dolls into the uncharted, but soon to be slayed, music world for kids, parents and everyone alike! As with all L.O.L. Surprise!™ series, each one features a theme, and this season it’s all about music. To celebrate the launch of the new line, L.O.L. Surprise!™ REMIX, the ultimate, global live stream event will be held on Saturday, September 26 at 9 a.m. PDT on the L.O.L. Surprise!™ YouTube channel.
"This is no ordinary toy launch. L.O.L. Surprise! is a triple threat – for the first time we are launching together an innovative product line that is unlike anything at retail, an original music album that the team developed and the world’s biggest viewing party," said Isaac Larian, CEO and Founder of MGA Entertainment Inc. "L.O.L. Surprise! is the No. 1 fashion doll because we don’t settle for traditional. We create cultural tsunamis—moments and movements that get fans excited and that break through ‘the ordinary’."
The L.O.L. Surprise!™REMIX Live viewing party will be hosted by Tahani Anderson and is a one-of-a-kind music and dance show. Renowned choreographer, Marvin Brown, orchestrated the dances and state of the art digital scenery, which will be presented in a 360-degree virtual reality experience.
In true L.O.L. Surprise!™fashion, the brand will showcase the ultimate REMIX unboxing which will debut the exciting new product line, including a boombox and record player packaging that really plays music!
For the first time ever, L.O.L. Surprise!™ is releasing a full album of original music! ‘REMIX’ includes all new songs, bringing together 5 genres—Pop, R&B, Hip Hop, Country, Rock—so there’s something for all B.B.s to enjoy! The album will be available on CD, streaming and download across all platforms and partners on September 25 with the lead single ‘Crew Remix’ already available to listen to right now!
Interested in L.O.L Surprise!™ for your travel retail business? Please contact Tatiana Pinto, Category Manager for Toys.
