pin The LEGO Group and the LEGO Foundation support  families and frontline healthcare workers.

The LEGO Group and the LEGO Foundation support families and frontline healthcare workers.

With many families staying at home and millions more facing job, food, and medical insecurity, the LEGO Foundation and the LEGO Group have joined forces to address the critical needs of children in these unprecedented times.

The first initiative is a US$50 million donation by the LEGO Foundation to support children most in need and ensure they continue to have access to learning through play which helps develop life-long skills. The donation will be split between three groups of partners. They are: Education Cannot Wait, which provides education for children caught in emergencies and protracted crises; a selection of existing LEGO Foundation partners whose work with children and families is under additional pressure from COVID-19; and charity partners serving communities where the LEGO Group has a significant presence. the LEGO Foundation aims is to urgently reach crisis-affected children with essential supplies and provide support to continue learning through play. 

Another initiative is inspired by the magnitude of the impact of the crisis on children’s education. UNESCO estimates that more than 160 countries have implemented nationwide school closures, impacting 87% of the world’s student population. That’s more than 1.5 billion school-aged children who are currently out of school, a number that is only likely to increase in the coming weeks.

So the LEGO Group has assembled its designers, STEM gurus, creatives and play experts in order to create and launched #letsbuildtogether across LEGO® social channels as a way to share building ideas, daily challenges set by LEGO® designers, retro builds, and live build-a-longs with fans everywhere. 

The second initiative is the production of more than 13,000 face visors per day for healthcare workers after the LEGO Group successfully converted some of its molding machines to create Personal Protective Equipment (PPE). 

'This week we began to make visors at our factory in Billund for healthcare workers on the frontline in Denmark,' Lego wrote in its social-media post. 'We are so incredibly proud of the team who made this happen. They worked around the clock to create designs and make moulds that can produce more than 13,000 visors a day. We are grateful to have such talented, dedicated and caring colleagues.'


Interested in LEGO® for your travel retail business? Please contact Tatiana Pinto – Category Manager for Toys.

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