TOMS “Stand for Tomorrow”

For 13 years, TOMS has been evolving on a powerful business model that helps address need and advance health, education and economic opportunity for children and their communities around the world.

The brand has announced that it has reached the incredible number of 95 million TOMS pairs given to people in need in more than 85 countries and mainly in Kenya, India and Ethiopia.

TOMS was born in 2006, when its founder, Blake, traveling in Argentina, noticed the difficulties faced by children growing up without shoes. He thus created TOMS and its One for One concept: for each pair of shoes purchased, a second one is offered to a person in need.

In the following years, the brand launch TOMS Eyewear in which for every pair of eyewear purchased, TOMS would help give sight to a person in need and TOMS Roasting Co. Coffee, in which for every purchase, TOMS provide 140 liters of safe water (a one week supply) to a person in need. In the TOMS® 2019 Global Impact Report, the brand indicates having restored the sight of 780,000 people and having given 722.00 weeks of water.

Since last year TOMS has expanded his charitable mission to include four additional issues that affect millions of people globally ’Stand for tomorrow”. "Pick your Style. Pick your Stand” meaning choose your favorite style, then choose the issue that you want to support, whether that’s giving shoes, ending gun violence, providing access to safe water, supporting equality, supporting mental health resources, or giving back to the homeless.

Interested in Toms for your travel retail business? Please contact Gregory Secret – Category Manager for Footwear.