A Year of Expansion, New Partnerships & Stronger Global Presence in Travel Retail
2025 was a pivotal year for Duty Free Dynamics, marked by strategic growth across regions, new brand incorporations, stronger partnerships, and a reinforced presence in the global travel retail ecosystem.
From expanding into new markets to delivering high-impact activations and joining the industry's leading conferences, this year positioned DFD for an even stronger 2026.
Welcoming TOUS and GUND to Our Portfolio
One of the major milestones of 2025 was the incorporation of TOUS, a key global jewelry player, and GUND, the iconic plush brand known for its heritage and craftsmanship.
These additions strengthened two categories that continue to perform exceptionally well in travel retail: jewelry and toys & gifting.
By integrating these brands into our commercial and operational structure, we expanded our multi-category offering while reinforcing our commitment to premium, internationally recognized partners.
Expanding Our Partnership with New Era into EMEA
After outstanding performance in the Americas, our collaboration with New Era expanded into the EMEA region.
This strategic step opens new opportunities for growth, deeper engagement with retailers, and broader brand visibility across airports and duty-free channels. Our visit to their showroom served as a valuable moment to align on the 2026 roadmap and immerse ourselves in the brand universe.
Playmobil: A Strong Year of Activations & Industry Presence
2025 was also a remarkable year for our partnership with Playmobil.
We participated in the Global Distributor Meeting, met partners from around the world, and engaged directly with the product design team to understand upcoming launches and the thinking behind each development.
A key highlight was our presence at TFWA Cannes, where we showcased a dedicated Playmobil booth, reinforcing visibility with retailers and operators across the industry.
Strengthening Our Footprint Across EMEA & Expanding APAC
This year brought significant progress in EMEA, where we continued to consolidate relationships, increase brand presence, and adapt strategies to regional retail needs.
At the same time, we expanded our activity in APAC, targeting new opportunities and preparing the ground for continued growth in 2026.
A Year of Key Industry Events
Engagement across the industry remained a core part of our strategy.
In 2025, Duty Free Dynamics participated in the sector’s most relevant global events, including:
- TFWA Cannes
- TFWA Singapore
- MEADFA Conference
- Summit of the Americas
- ASUTIL
- DFNI Conferences & Forums
- GUESS “One World, One Brand” Convention
These gatherings were essential moments to strengthen relationships, align strategies with our brand partners, and stay ahead of travel retail market trends.
Reinforcing Our 360º Approach to Travel Retail
Across all categories and regions, we continued to strengthen our 360º model, supporting brands through commercial development, activations, visual execution, training, logistics, and performance follow-up.
This integrated approach remains one of our strongest differentiators within the travel retail landscape.
Looking Towards 2026
With new partnerships, expanded regional presence, and a portfolio strengthened across core categories, Duty Free Dynamics enters 2026 with momentum and confidence.
We thank all our partners for their continued collaboration and trust — none of this year's achievements would have been possible without the shared commitment that drives our industry forward.
