pin Duty Free Dynamics starting Apparel category with ‘New Era’ caps

Duty Free Dynamics starting Apparel category with ‘New Era’ caps

Regional travel retail distributor Duty Free Dynamics is pleased to announce its debut in the Apparel category with the introduction of the New Era headwear brand within the travel retail channel of Latin America and the Caribbean.

New Era is a fast-moving apparel accessory brand featuring sports caps with logos of the most famous teams. Originally worn only by athletes and fans, sports caps have now become part of today’s “athleisure” urban fashion.

With humble beginnings in Buffalo-NY, starting as a small headwear products company, New Era evolved to become a global premier lifestyle brand. It is the only brand in U.S sports history to have exclusive on-field, sideline and on-court headwear rights for the MLB, NFL and NBA leagues.

New Era’s handmade core products for travel retail include the 59FIFTYthe brand’s flagship style and an icon in sport and street culture—and the 9FIFTY, which has the shape of the 59FIFTY, but with an open back. For a more fitted look, DFD has also incorporated the versatile 39THIRTY with a custom stretch-fit and its counterpart, the 9FORTY, which fits most head sizes and is available in different closure types. DFD’s footprint strategy to attract travelers to the New Era products is to create premium visual merchandising executions, within a select network of partner operators.

"The opening of the Apparel cluster strengthens our diversity of categories and our relevance as regional distributors of lifestyle brands for the travel retail channel. We are pleased to partner with New Era, incorporating such an iconic and historic brand. This enables our current and future partner operators to offer these popular caps to sports enthusiasts and trendy travelers who want to express their personal styles.”, concluded Gregory Secret, Category Manager for Footwear & Apparel at Duty Free Dynamics.

“This strategic partnership with Duty Free Dynamics, establishing New Era’s presence in the travel retail marketplace of Latin America and the Caribbean, will surely lead our company into a next chapter of growth and success. We are very excited to be part of DFD's brand portfolio.”, said Diego De La Torre, LATAM Director for New Era.



DFD is a regional distributor of premier global lifestyle brands within the Americas’ travel retail channel. It offers a comprehensive value-added proposition: proven expertise as a leader in the development of non-traditional product categories, with an avant-garde market approach. DFD has offices and warehousing facilities in Miami and Panama, as well as strategic platforms in Houston and Buenos Aires. 



In 2020, New Era Cap Co., Inc. celebrates its centennial as the most iconic headwear company in the world. The brand’s 100-year legacy is steeped in sports heritage and pop culture through partnerships and collections with some of the top leagues, athletes, designers, artists and icons around the globe. The brand continues to innovate and keep pace with trends to deliver headwear, apparel and accessories as unique and inspiring as the individuals who wear them. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth-generation, family-owned company, is headquartered in Buffalo, NY and its products are marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto and Bologna. 

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