LEGO® sets have emerged as a major fun and relaxing experience for adults, playing and building LEGO® sets along with kids, putting those bricks together to keep themselves entertained during lockdown. A greater consumer demand for LEGO® sets throughout the pandemic, including this added interest by adults, led to a double digit increase in the company’s 2020 revenue, compared to the previous year.
The brand has literally hundreds of LEGO® sets for adults, ranging from simple to construct designs for the part-timer builder, all the way through to the super-complex, life-sized replicas of cars, people, and pop-culture icons.
LEGO® makes sets specifically for adults because even with age, the act of creating with small pieces is still a delight for anyone. These sets are less whimsical and more mechanical. They reference movies or adult art styles and you can spend a couple of hours or more building, depending on how intense the set you select is.
LEGO® Adult sets will let you step back, remove yourself from the general day-to-day challenges and focus on relaxing and enjoying yourself.
Interested in LEGO® for your travel retail business? Please contact Tatiana Pinto, Category Manager for Toys at DFD