pin The LEGO Group launches new range of activities to help families act against cyberbullying.

The LEGO Group launches new range of activities to help families act against cyberbullying.

The LEGO Group has expanded its range of family-focused digital child safety and wellbeing initiatives to help families learn more about how to tackle cyberbullying in an engaging, memorable way.

A new ‘Build & Talk’ activity guide has been created to help parent initiate conversations with their child about this challenging subject while completing some simple LEGO® builds together. At the same time a new playful LEGO Friends #BoostUp experience is being introduced in the LE`GO Life app, developed with Peppy Pals, a leading creator of digital social and emotional learning experiences.

Social media and digital networks can provide friendship lifelines for many children globally, particularly at a time when many remain out of school due to the pandemic.


Small Builds for Big Conversations

The ‘Build &Talk’ activity series is designed to help parents have online safety and wellbeing conversations with children aged six to 10 within the safe environment of play, while helping children understand what cyberbullying is, so they can take positive action if they witness or experience it.

Like the rest of the “Build & Talk” activities, this series has been created in line with UNICEF guidelines and advice to help parents talk to children aged 6 to 10 about digital safety and wellbeing while they play.

Families can download the activity pack to a phone or tablet, grab some LEGO bricks and work together to build a simple, colorful character - a ‘Meanie’ – that helps children learn about being kind and looking out for others, through online play.


LEGO® Friends and Peppy Pals #Boost Up campaign

LEGO® Friends and Peppy Pals have co-created a series of fun #BoostUp experiences in LEGO Life app  that celebrate friendship. Children are encouraged to take part in a series of polls, storytelling quizzes and virtual building activities that support those who have experienced cyberbullying, help them build the courage to act on abuse they see online, and encourage supportive online behaviours.

The activities are now available on LEGO Life, a safe social media network for children that is used by approximately 9 million children across 78 countries.

“With the #BoostUp campaign we want to create a safe space where children can voice their perspective on what being kind online means to them”, says Paulina Olsson, CEO and Co-Founder of Peppy Pals.

“When children play, it makes learning easier. This is why we have developed a range of engaging play experiences, in both the real world and online, that can help families with education on challenging subjects such as cyberbullying”, says Anna Rafferty, VP of Digital Consumer Engagement at the LEGO Group.


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