The wellness segment has turned into a colossal global industry, estimated by the Global Wellness Institute at $4.5 trillion and growing yearly by about 5-10%. On account of this, DFD envisioned the opportunity to develop this segment throughout the World Travel Retail channel.
The selected partner for this category is ‘Goli Nutrition’, an inventive, people-focused nutrition company that believes happiness and wellness go hand in hand. They deliver all of the age-old traditional benefits of Apple Cider Vinegar (ACV), in a way that could be universally enjoyed. When conceiving the Goli Gummy, they made their priority to create a delicious gummy that offers all the benefits of ACV without the unpleasant taste and side effects of vinegar. After the enormous success of the ACV gummies, Goli launched the Ashwagandha gummies, which help the body to maintain balance and adjust to stress, and Superfruits gummies, with a formula that improves collagen formation and skin elasticity, among other benefits.
DFD anticipated the great potential for ‘Goli’ in Travel Retail stores, given its presence in 180 countries and its availability in 100.000 retail doors worldwide. It is also the first brand in history to reach Amazon #1 best seller within 2 weeks of launch. Among other successes, it’s the first brand to have a nationwide launch in every CVS, Walgreens & Krogers stores, achieving top positions in the selling rankings.
‘Goli Nutrition’ and Duty Free Dynamics are committed to get closer to consumers with these innovative and nutritional supplements (Gluten-Free, Non-GMO, Vegan, Kosher, Gelatin-Free, no artificial colors or flavors) with the ultimate goal to make nutrition and healthy living a part of everyone’s routine.
For further information, please contact Jennie Michael [email protected], DFD’s category manager for Wellness category.