DFD becomes exclusive global partner for PLAYMOBIL in Travel Retail

We are excited to unveil our new partnership with Playmobil, the renowned toy brand, to enhance its presence in the global Travel Retail sector. This exclusive collaboration will enable Duty Free Dynamics to extend the brand’s reach at travel retailpoints of sale worldwide.

Playmobil, known for its diverse range of figures and themed playsets, has been a beloved choice for families and children around the world for decades. Celebrated for sparking imagination and providing unlimited fun, Playmobil encourages role-play that helps children create their own stories, embark on adventures, and develop verbal, social, and cognitive skills in an engaging manner. This play-based approach fosters creativity and builds self-confidence, as children can mix and match Playmobil sets and themes to craft their own unique play worlds.

Under this new agreement, we will act as the exclusive partner responsible for elevating and expanding Playmobil's presence in this channel.

Our CEO, Martin Mairal, stated: “Playmobil is a leading brand with a 50-year legacy and a 95% brand recognition rate, making it a perfect addition to our toy product lineup. This partnership comes at a time when we are refining our categories, concentrating on those with the greatest potential, and phasing out less in-demand items. We will also utilize our commercial and logistical networks across four continents to drive ambitious growth.”

Oliver Niess, SVP International Business Development from Playmobil added: “The extensive expertise that DFD brings to Travel Retail, their worldwide presence, and their exceptional sales execution were essential in forging this partnership”.

Additionally, Playmobil will have a dedicated exhibition space within DFD's showroom at the TFWA 2024 conference in Cannes. Retailers will have the opportunity to discover not only the brand's latest innovations but also the comprehensive end-to-end solutions that DFD provides to its partners.

To know more, please contact Andres Palacio, DFD’s category manager, at [email protected]